Sailor’s New Inks for Autumm – This Inkophile is Underwhelmed10/03/2010
Bruno makes the case for Sailor’s new marketing strategy. As I’ve mentioned in previous posts, only a few Sailor inks are available year around. The company has otherwise abandoned the U.S. market and likely anything outside Japan with the limited release philosophy of marketing. I am not a fan.
In the past week I learned that one well-known online retailer has discounted his remaining inventory of the spring release while another is enthusiastically anticipating a shipment of the same group of inks in the near future. So one had to give up his profits while the other will offer colors out of season. If retailers are to carry an amazing assortment of inks, the consumer has to support that effort. In other words create a demand and then meet it over and over again. Make loyal customers and treat them well. That’s Business 101.
Sailor makes good quality inks but limited release just doesn’t work for me. I prefer to write with and write about ink anyone can purchase. Why create buzz for something few if any of us will ever get to enjoy?
Update: Swatches at Rakuten. Available from Rakuten seller Voice. All of the limited release inks are listed at the bottom of his page. The shipping from Japan to the U.S. is outrageous but if you’ve got money burning a hole in your pocket, there are some lovely colors in the group.
Another update: 10.06.2010 Art Brown has the 2010 Spring Release in stock and Pear Tree Pens is anticipating a shipment very soon.