Diamine, The Tortoise In The Race2011/07/10
Diamine has announced twenty new colors but don’t get excited yet. It will take at least a year for all of them to hit the marketplace.
I am not a fan of long runways for which this gradual release surely qualifies. From a marketing perspective, they wasted buzz that could have been substantial as colors became available. Sailor’s seasonal release program is a good example of how to get people excited and eager to make a fast haul of the latest and greatest product. Now someone will have to remind me to make a purchase a year from now for surely this one will fall off my radar screen.
Just to be clear, Diamine makes good quality ink which is why it is the tortoise in the race. There will be winners in the lot but other companies will run rings around them in the meantime with better marketing if fewer new items.
Plus they still don’t appear to have good replacements for Montblanc Racing Green or Parker Penman Ruby unless Merlot qualifies for the latter. The online swatch looks too pink but my monitor could be wrong. Of course, there is always the possibility I will find something even more suitable. Hey, I’ve got nearly a year to look for it!